Location: Hanoi, Vietnam | Term: 2024-2025
The Driving Question
How can traditional Vietnamese garments and fashion practices be reimagined through the integration of modern design, global influences, and ethical fashion business models?
The Project: Vietnamese Fashion & Business Exploration
In response to the driving question, Zach H. and Nora W. developed individual fashion-focused projects within a shared mentor group centered on fashion. While each pursued distinct creative directions, their work collectively explored the intersection of Vietnamese tradition, contemporary design, and ethical fashion systems.
The Design Goal
Working from a self-defined vision, the student aimed to create original fashion pieces inspired by traditional Vietnamese clothing, adapted to modern fashion culture.
- Creative Direction: Designs blended Vietnamese traditional aesthetics with contemporary, global influences.
- Production Process: The student collaborated with a local fashion house to manufacture garments, gaining hands-on experience in measurements, technical design, and communication with industry professionals.
- Final Outputs: The project included a design portfolio, three completed garments, and a modeled photoshoot.
Innovation & Ethics
The project explored how innovation and ethics intersect within the fashion industry:
- Sustainable Practices: Research into local production revealed the use of natural dyes and self-grown materials.
- Transparency in Production: Through shared experiences with Zach H. and Nora W., the group examined how ethical brands prioritize openness and accountability.
- Comparative Analysis: A research component highlighted structural differences between Western fashion industries and Vietnamese systems, with the latter often emphasizing environmental awareness and ethical production.
Field Research & Immersive Learning
To ground their projects in real-world context, Zach H. and Nora W. engaged in extensive fieldwork across Hanoi:
- KILOMET109:
A key experience where the group interviewed artisans who produce garments entirely from raw materials, including growing cotton and creating natural dyes, demonstrating a fully sustainable production model. - Chula Fashion:
Visited by Zach H. and Nora W. this Spanish-Vietnamese fusion brand emphasizes inclusivity, employing a majority of staff with physical disabilities. Its open workshop model provided insight into transparency and ethical production. - Manufacturing Experience:
Regular visits to a local fashion house allowed the student to oversee garment production and build practical industry skills. - Mentorship & Collaboration:
Ongoing meetings with their mentor Sophie, alongside Zach H. and Nora W., supported iterative design development and critical reflection.
Final Product: A Comprehensive Fashion Project
- The Assessment:
A completed design portfolio documenting the full creative process, alongside three original garments produced in collaboration with a local fashion house. - Academic Component:
Completion of the Parsons School of Design Fashion Business Essentials course and a comparative research paper analyzing Western and Vietnamese fashion industries. - The Summative Reflection:
The student reflected on the complexity of the fashion industry, particularly the range of choices surrounding transparency, cost, and ethics. The project challenged initial expectations, strengthened technical and professional skills, and ultimately affirmed a commitment to pursuing fashion in the future.


