Driving Question: How can we teach the concepts of branding, marketing, and project management to build a fashion brand?

Project Overview: We developed this service project to help local Panamanian fashion entrepreneurs Maale & Lorena build their streetwear brand, Sure. We did so by designing a website, graphics, and by offering business strategy through regular phone calls. We found the work to be more rewarding than initially expected. In this process, we not only discovered a passion for graphic design but also became passionate about the future of the project. Are You Sure refers to the branding we came up with in conjunction with the two young women.

During the fifth week, right before heading to WeXplore in Venao, Principal Russell Cailey asked for volunteers to help two of the girls at Hairarchy build a business website for a fashion brand. There we realized they were missing other important elements of their business so we decided to help.

As to who they are exactly, Maale and Lore are two Colombian girls that moved to Panama and began working in Hairarchy Casco. Lore is a bartender at La Bárbara, the speakeasy that operates at the back of the salon and Maale is the receptionist for the salon. They are both passionate, creative, and entrepreneurial people that love to use art to communicate with the world around them and they both love music!

It was also great to have our hard work recognized by two of the other members of their team, Ryan and Dave. One thing led to another, and Levith and I got offered a part in the brand if we continued with the project. The service project has become a passion project, and we very eager to see its development in the future.