Driving Question:
To what extent does football contribute to Brazil’s economy?
Module Summary:
The teacher-led module “Footballnomics” explores the cultural, social, and economic impact of football in Brazil. Guided by the driving question, to what extent does Brazilian football impact its economy, students investigate how football shapes communities and contributes to economic systems. The module highlights football not only as a sport, but as a powerful social force that connects people and influences national identity.
Throughout the module, students engage in experiential learning, field visits, and academic study to better understand football’s role in Brazilian society. Learners participate in activities such as playing beach football, attending live matches, visiting stadiums, and exploring favelas, gaining firsthand insight into how football is embedded in everyday life. They also collaborate with organizations that use football as a tool to support youth and provide safe community spaces.
Academically, students explore both the economics and psychology of football, including topics such as supply and demand, financial systems within the sport, marketing strategies, and concepts like tribalism in fan culture. The module is further enriched by guest speakers, including former professional players, coaches, and advocates addressing issues such as racism in football and the global influence of the sport. In their final projects, students apply their learning by creating games and simulations that reflect the economic and strategic aspects of football, demonstrating how the sport operates both on and off the field.