Driving Question: How might we produce a product or concept that contributes to a more sustainable fashion future?

What were your goals for this module? How did you achieve them?

Across Africa, traditional prints are integral to feelings of belonging to a group, defining identities, and showing who you are. For generations, cultures around the continent have traditionally made textiles. Using my brand, I hope to show homage to these cultures and disseminate the stories behind their textiles while also using fashion as a catalyst for change to encourage more women to engage in more physical fitness.

For this project, I designed two collections for my activewear brand, Jarabi Fitness, paying homage to traditional African textiles and celebrating African culture and heritage. The designs included West Africa Kente prints and Dashiki prints. Using my platform, I also created blog posts detailing the cultural significance of the prints.

What did you learn about yourself or about your creative process or about your medium?

I learned that my creative process tends to veer towards putting hours of work in on one day when I feel motivated, as opposed to stretching my work out over time. Once I feel a jolt of motivation, I’m able to get a lot of things done.